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4 basic SEO fundamentals that helps you grow your business website.

SEO fundamentals

SEO is the basic need of the website. More traffic on the website means more customers and these customers may lead your site to make more revenue. In this article, we will learn the 4 basic SEO Techniques that help you grow your business website. These fundamentals include.

  1. Content
  2. Keywords
  3. Backlinks
  4. Social media referrals


If you want your website to rank good on search engines, you need to have high-quality content. Without a solid SEO strategy, your pages will never be seen or shared. Good SEO content will improve your visibility on search engines, which will result in more traffic to your website and more customers for your business
By investing in SEO content you will add real value to your business’s bottom line.


The words and phrases that people enter into a search engine are called keywords. Keywords are important because they tell search engines what your website is about. If someone searches for a word or phrase that is on your website, your website will come up in the search results.


Backlinks are important for SEO because they tell Google that another website finds your content valuable enough to link it within their content. As a website earns additional backlinks, search engines crawler thinks that the website has valuable content worth ranking goof on the SERPs.

Social media referrals:

Social media sites are a number of the most valuable sources of referral traffic today. Today, marketers see social media generating more exposure for his or her company. Additionally, efforts on Facebook, LinkedIn, Twitter, Instagram, and more helped to extend traffic for 75% of organizations. Every time you share a piece of content on social media, you have the opportunity to build your follower relationships, improve your SEO and make an opportunity to send referral traffic to your website. To get full advantage of referral traffic through social media, businesses have to engage with their audience and build relationships on each of their networks.
Here are a few tips for getting referral traffic from social media

  1. Time your posts to make sure that you are sharing your posts when your followers are most active.
  2. Using a scheduling calendar like Sprout Social has to take care of consistency in your sharing.
  3. Use social media plugins on your website to enable easy social sharing.
  4. Make your content as visual as possible. Social posts with images cause up to 650% more engagement than posts with text alone.

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Always remember, SEO techniques plays important role in website growth.

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Simplex Technology Solutions is an eCommerce solution provider, that helps the food and beverages industry reach their targets, grow business and increase their visibility.

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